Tips to Promote Your Mobile App: Strategies for Success

In this blog post, we will explore the most effective ways to promote your mobile app. Currently, there are over 4.3 million apps in the App Store and over 2.9 million in Google Play Store. These numbers are pretty staggering and are increasing daily. With so many apps in the market, app users will not magically migrate to your app. Therefore, it is highly recommended to have an app user acquisition strategy in place prior to launch and to treat it as you would any traditional product launch. Below are the eight most effective ways to promote your app:

Website

Your app needs an online presence for legitimacy purposes. People want to know your app is the real deal, and that you’re truly invested in it as a business. For enterprise brands, your app needs to be prominently featured across your site, not an afterthought or a small logo on the footer.

Social Media

Social media is a must for app promotion. There are two ways to connect with your audience via social media – paid and organic. Organic promotion on social media comes in the simple form of having a presence, e.g. a Facebook page, and Twitter and Instagram profiles. Create accounts and start following people within your target audience and industry. Don’t spam your audience by being overly promotional; instead, try to connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation.

Public Relations

Media and influencer mentions go a long way in terms of creating buzz and credibility. There are many ways to go about doing this, such as press releases, hosting a launch party, inviting the local media and tech influencers, interviews with local newspapers and tech bloggers, and guest blogging.

App Store Optimization (ASO)

App Store Optimization, or ASO, is the SEO of the mobile app world. It’s imperative for discoverability in an oversaturated market. If you’re wanting to accomplish solid ASO, pay attention to the following:

Search Ads

As part of its iOS 10 launch, Apple introduced Search Ads, which is paid advertisement within the App Store. In a nutshell, you’re able to bid for relevant keywords so that when a user is searching for apps using a particular term, your app appears first. The average conversion rate for Apple Search Ads’ is 50%, proving the potential impact they can have on your app performance.

Influencer/Celebrity endorsements

If the Kardashians have taught us anything, it’s the power of a celebrity endorsement. While odds are you don’t have the budget for a Kardashian-level endorsement, consider reaching out to micro-influencers or individuals with niche followings. You may be surprised at how willing they are to promote your app for a fee or in exchange for free access to your app.

Referral Programs

Word-of-mouth marketing is one of the most effective forms of marketing, and that’s where user referral programs come in. By incentivizing your existing users to refer your app to their friends and family, you can expand your user base quickly and cost-effectively. For example, Dropbox offers free storage space to users who refer their friends to the app. Make sure your referral program is easy to understand and use. Consider offering rewards that are appealing to your target audience and that encourage them to keep using your app.

App Store Reviews

Finally, don’t forget about the importance of app store reviews. Positive reviews can help your app rank higher in the app store and can encourage more downloads, while negative reviews can hurt your app’s visibility and reputation. Encourage your users to leave reviews by prompting them within the app or sending follow-up emails. Make it easy for them to leave a review by providing a direct link to the app store page.

Conclusion

Promoting your app in a crowded market can be a daunting task, but it’s essential for success. By using a combination of the strategies outlined in this post, including website promotion, social media, public relations, ASO, search ads, influencer endorsements, user referral programs, and app store reviews, you can increase your app’s visibility and attract more users.

Remember to optimize your content for search engines and to track your progress using analytics tools. With the right app promotion strategy in place, you can achieve success in the competitive world of mobile apps.